Augusto Ferrarese | Corporate Beverage Director

Augusto Ferrarese was born in the historic city of Verona, Italy in 1982. A gastronome from the start, he spent his summers making wine under his grandfather’s supervision on their family farm and his weekends honing classic Italian cooking preparations at a neighborhood pizzeria. Upon graduating high school and attending law school, he quickly had a change of heart and realized his true passion for hospitality, food and beverage. This discovery kick-started an impressive career as a restaurateur at the young age of 22, as he took on a crucial role in the opening of I Masenini, one of Vernona’s most famed restaurants and soon after received his sommelier certification.

At age 26, Augusto’s expertise was requested for the opening of a new seafood-forward cucina, Pescheria I Masenini (Verona, Italy). Jumping at this opportunity, he had the chance to build an impressive wine list with over 500 labels, while the restaurant quickly became acclaimed and was recognized by premier culinary guides such as Gambero Rosso, Espresso, and Michelin. During Verona’s “Vinitaly,” the world’s largest fair for Italian wine, Augusto was able to shake hands with culinary icons such as Michael Mondavi and Chef Paul Bartolotta when they dined at his establishment.

In 2013, Augusto and his wife sold their share of Pescheria I Masenini and re-located half way around the world to find a home in San Diego. Augusto’s first and only job in Southern California has been with the highly-acclaimed Urban Kitchen Group, where he has climbed the ranks and was most recently promoted to Corporate Beverage Director for CUCINA urbana, CUCINA enoteca Del Mar, CUCINA enoteca Irvine, CUCINA enoteca Newport Beach, and cucina SORELLA. Augusto prides himself on providing guests with an approachable yet extensive, high-quality wine list at an affordable price. After nearly 20 years in the business, Ferrarese says that the secret to success is viewing hospitality as more than just a profession, but a lifestyle. He looks forward to mentoring the next generation of professionals as he furthers his career in sunny San Diego.